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Thursday, September 17th 2009

11:11 PM

Is Mystery Shopping For Me?

In this day and age, good customer service is a guaranteed way to keep your customers coming back for more. On the other hand, poor customer service can just as easily be the downfall of your business.

Unfortunately, not all businesses are a one-man show. If your business requires more than a one-person staff, you might find yourself needing a way to monitor your business when you are not able to be there.

You could, depending on how successful your business is, install 24 hour video surveillance & security cameras. Or, like many other smart business owners are doing today, you could employ the help of a professional Mystery Shopper.

What kind of businesses can use a Mystery Shopper? If service and/or hospitality matters to you then a Mystery Shopper should be a vital part of your customer relationship management team.

Utilizing Mystery Shopping gives you the opportunity to measure the performance of your business from a unique & valuable perspective, that of the customer. It is an excellent, cost effective management tool for staff performance. Mystery shopping programs provide valuable insight into both high quality as well as substandard service. Mystery Shopping can help businesses pinpoint areas that need improvement. Businesses can also use Mystery Shopping as a way to gauge staff successes, improve employee training, and reward employees for excellent scores, increasing staff morale. If you are striving to provide the best experience for your customers then Mystery Shopping could be the perfect solution for you. Mystery Shopping is an invaluable tool for understanding and improving the typical customer experience. It uses trained shoppers to evaluate costomer service in disguise. They test the different areas such as operations, product quality, merchandising and others. You provide whatever specific details you would like to have evaluated and the Mystery Shopper performs the assessment for you.

Common Mystery Shopping reports often test employees’ product knowledge, store cleanliness, up-selling practices, waiting times, and other essential aspects of the customer experience.

Typical mystery shopping evaluations will ask questions such as:

*Did a customer service representative greet you when you entered the store?
*How long did you have to wait before someone attended to you?
*Was the customer service representative knowledgeable about the product you were interested in?
*Could the customer service representative tell you where to find the particular product you wanted?
*Did the customer service representative suggest add-ons?
*If it was a restaurant, was the food hot when it arrived?
*Was the customer service representative polite?

With today’s economy, no matter what industry you are in, you want to do your best to provide the type of customer service that will keep your satisfied customers coming back to you. Mystery Shoppers can help you accomplish that. Keeping your business running at its optimal best is now a realistic goal. Every business should take advantage of this simple but extremely effective customer management tool. If you want to be successful then Mystery Shopping is for you.
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Thursday, September 17th 2009

11:10 PM

Taking The Mystery Out Of Mystery Shopping

Unlike the name implies; you won’t need to be a detective to become a mystery shopper.

Mystery shoppers are a valuable tool for retailers for evaluating numerous aspects of customer service.

From timing fast food deliveries at a local drive through, shopping in your favorite clothing store, enjoying an afternoon on the golf course, to paid vacations at top of the line resorts, Mystery Shopping can be fun and interesting. How about getting paid to sound off at a customer service representative, or eating at a five star restaurant? Does this sound appealing? Mystery shoppers are in high demand as retailers realize the value of good customer service and products. Retail, recreation, and the hospitality industry are just a few of the most common types of businesses that employ Mystery Shoppers on a regular basis.

The flexibility of Mystery Shopping hours makes this an ideal job for just about anyone. Mystery Shoppers can work their own schedule, going out on as many assignments as they choose in a typical work day. Combined with the bonus that often Mystery Shoppers get to enjoy the goods and services they're told to purchase for free can make this an ideal occupation for some.

Mystery Shoppers can earn a good part-time income of $10 to $30 per hour, or can work full-time and earn much, much more. The more you want to shop, the more money you can make as a Mystery Shopper.

The ultimate goal of a Mystery Shopper is to provide valuable feedback to the employer, who in turn will use that information to better their business.
What kind of qualifications should you have to be a good Mystery Shopper? While experience may not be necessary, there are some basic skills that you will need to posses to become a good Mystery Shopper. You should have a sharp eye for detail, have excellent writing skills, be computer savvy, have a good working knowledge of a word processing program, an innate understanding of customer service, but most of all a good Mystery Shopper will have to be self motivated.

Be extremely diligent when searching for an agency to represent you as a Mystery Shopper. Any company that wants to charge you a start up fee is more than likely not legitimate. A good, reliable company will not charge to represent you. Make sure you protect yourself by reviewing the companies approved by the Mystery Shopping Providers Association (MSPA).
Remember, the more Mystery Shopper companies you register with, the more opportunites will come your way. Be aware that most companies will require background checks for criminal charges and/or convictions. Respect your confidentiality contracts, follow through with your commitments, and before you know it, you will be in high demand as a professional Mystery Shopper.

If you have been thinking about an exciting and fun job, consider Mystery Shopping. You will be providing a valuable service while enjoying your exciting new job.
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Thursday, September 17th 2009

11:09 PM

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